Research:
At Savvy Book Marketing, we start the process with in-depth research, including business research, competitor analysis, current website standing, and keyword research.
Planning & Strategy:
After thorough research, we started making the decision on how to handle content, establish a presence on other websites and build links.
Implementation:
After planning & strategy comes the implementation part, where optimization decisions on a site's web pages and the website as a whole are executed.
Monitoring:
After implementation, web spiders, search engine rankings and other metrics are observed for producing reports on what activity will be done.
Assessment:
Assessment involves checking the summarized effects of the strategy (and its implementation) against the Marketing process's stated targets.
Maintenance:
Lastly, both minor and major problems with the website's operation are handled as they arise (e.g., new content that needs optimization according to the strategy).
